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Will the internet profoundly change our society for the better? I hope it will, but I see examples that would indicate otherwise. Don't get me wrong, the world wide web powers my business. Last fall, my partners and I launched a web opinion portal that is quite social. But I am worried about the state of social networking today and what it might evolve into in the not too distant future?
I am not an old curmudgeon railing against technology. Okay, maybe I am old, but I am no technophobe. I became involved in technology early on selling computers at a Computerland store in Austin, Texas before IBM introduced its first PC. I graduated from personal computer sales to product management, then onto marketing and general management working for mainstream hardware and software companies. So I have witnessed the evolution of the personal computer and the internet in the last three decades.
I believe technology will drive our economy into the future and play a major role in both America's economic recovery and societal evolution. Those things are certain. My biggest concern has to do with the declining quality of social interaction on the internet. I realize that the written word in cyberspace is going to take all forms from the eloquent to absurd just based on the numbers of citizens online at any given moment.
It wasn't so long ago that there were some limits on what a person could say in public and in their communications to or through the media. Hate, as well as gender and racially biased rhetoric was held to a minimum. That was before the advent of the world wide web. Consequently the dialogue that took place in newspapers, and on the radio or television broadcasts was more civilized for the most part. With the advent of the internet, social networks and public forums have become the Wild West all over again.
Each morning I scan numerous media sites, blogs, and social networking discussions looking for topics to write about and content to add to my own web site. I am amazed at the amount of profanity, racial and gender slurs, and outrageous comments contained in these discussion forums and comment sections of the social networks. I am not talking about the content of web sites like the New York Times, Washington Post, or Wired.com. I am talking about some of the more popular blogs, along with Facebook, Twitter, and Myspace. Free speech is what makes America great, but a lot of what is posted on these sites is crap, pure and simple.
Of course, the crap factor is a function of the anonymity of the web. Most right thinking, or left thinking people would never talk like this in public. But since you can use a pseudonym on a lot of these sites, your anonymity is pretty much guaranteed. I am also confident that most of these offenders wouldn't use this type of language in front of their family. Of course when you are sitting alone at home, or in your office, staring at your computer screen, you tend to feel both invincible and invisible. So let her rip and tell it like it is.
I am pretty sure the majority of these offenders are under thirty. Sorry, that is my own biased assessment. And I am guessing that most of these offenders have been brought up to be courteous, congenial and to respect others. So what happens when they sit down at their computers? Maybe it's a perfect outlet for venting their aggressions and hostilities towards others. I am quite sure that they also know that this platform is about the only form of social interaction where they could get away with such behavior.
So what are the ramifications of this type of behavior on the web? Will it lead to lowering the bar in all social interactions? Will discourteousness, profanity and bad behavior become the behavioral norm in social situations in the future? I certainly hope not. Can we police the web and set fines and punishment for these miscreants? I don't think so Tim. We take our free speech very seriously.
So how do we raise the bar? It's your turn to tell me. And please try to do it without being profane, culturally biased, politically incorrect or disrespectful. And if you are a Baby Boomer, please take a minute to click over to our homepage and check it out. You should already be on www.boomeropinion.com if you are reading this. You might even want to join our community. We recently changed our web site name from Boomer Insight to Boomer Opinion. If you are a Boomer and have an opinion, we need you. And hopefully, you won't find very much profanity or disrespectful comments on our site. Thanks for your support.
First, let me qualify this blog by saying that I manage an opinion portal, www.boomeropinion.com, which is in reality a social media site. We provide polls, discussions and articles on issues facing America and Baby Boomers. We encourage Boomers to visit our site daily so they can weigh in and discuss the critical issues of the day.
I should also mention that I use twitter, but only for business purposes. I post the latest polls and discussion topics on my company's Twitter page. I use Facebook to keep up with my friends, relatives and children. After much persuasion, I got my wife to join Facebook and I haven't seen her since. And I use Linkedin to network with people around the world and to promote my businesses.
That said, I find that a good chunk of my time is taken up by these sites. Could I be more productive if I didn't fall prey to these sites? Absolutely. Is social media just a new form of crack? Quite possibly. Are large numbers of Americans wasting work hours perusing these sites? I am sure that is true.
It should be obvious to every American the loss of attention caused by twitterers across the country. Remember when the President made his first State of the Union speech last year? As the network cameras panned the audience, you could see numerous Congressmen and Senators sending out tweets on their smart phones. How intently can you listen to a speech if you are otherwise occupied tweeting?
A 2008 Study in Britain concluded that workers in that country typically lose 12 hours of work a week logging onto social media sites. That's over 25% of their time at work. If your typical American office workers are sitting at their computers tweeting about what they had for lunch or checking out the latest posts on their Facebook wall, how productive can they be during those periods. How much work are they not getting done each week?
Social media has a number of very positive benefits. Documenting protests and clashes between protestors and police or soldiers in parts of the world where network coverage is not available or not allowed. Documenting major weather events and other catastrophes in remote areas around the world is another benefit social media has brought to the table.
Instantaneous movie, restaurant and concert reviews are becoming the norm. Keeping close touch with relatives or friends in far away places, as well as keeping in touch with relatives or friends who live across town. Synching schedules or inviting people to special events is yet another benefit.
Some companies have initiated firewalls and/or filters to keep employees off social media sites and focused on the job at hand. Other companies have written policies against social networking during business hours. Without technical blocks, policing the usage of social media particularly given the new smart phone technologies will be hard to do for most companies.
There is no doubt that social networking and social media is here to stay, so what can be done to ensure that it doesn't distract the American worker to such an extent that it significantly impacts our national productivity? What do you think? We want to hear your thoughts on this topic. And if you respond from your office computer, just make sure you have completed your work for the day.
If you are a Baby Boomer and haven't joined our community, www.boomeropinion.com, please consider it. It is free and only takes a couple of minutes to sign up. You can share your viewpoint and voice your opinion on the critical issues facing America. And if we recruit enough of you, we can positively impact business and political policies around the country.
At the Consumer Electronics show in Las Vegas last week, Ford Motor Company unveiled dashboard innovations that included being able to use Twitter and Facebook from behind the wheel. Streaming internet audio from behind the wheel is one thing, but social media? Presented as Ford's connectivity strategy, it appears that other auto makers will soon follow suit. Can you say distracted driving?
I have had a love affair with cars since the nineteen fifties. I secretly aspired to be a race car driver. Although, over the past thirty plus years, my racing has been confined to some motocross racing, a couple of years of road racing really fast go karts, and about five years of autocross. The pinnacle of my driving experience occurred when I attended to Jim Russell's race driving school at Infineon Raceway in Sonoma California. We were fitted, literally, into open wheel formula fords and got three days of intensive training on the finer points of open wheel road racing. Too much fun for sure.
I have owned numerous sports cars including an Alfa Romeo Sprint Veloce, an MG-A, a Sunbeam Alpine, an Austin Healy 3000, a Porsche 911, two RX 7's and several turbo charged Mazdas. My first car was a 56 Chevy with a small block V8. I love to drive and I love road trips.
My first road trip with a cell phone took place back in the early nineties. The phone was huge and didn't work all that well. The one thing I remember about using that phone was a conference call I was able to take part in while sitting in the parking lot at Buffalo Bill's Grave just outside of Denver. Talk about an office with a view!
Our cars are our second home. According to the National Highway Safety Administration, on any day of the week, 800,000 people drive and use their cell phones. In a recently released Pew report, one in three teenagers admitted to texting while driving. In 2008, 6,000 highway deaths were the result of distracted driving - a great many of which involved cell phone usage.
In the near future we will be able to access social media from inside our cars. I'm sorry, but how smart is this strategy? Given the statistics and the growing use of cell phones in automobiles, do we really want to continue down this road? I understand that some people can't seem to function without talking incessantly, but texting and twittering? Even if you could accomplish interacting with Facebook or Twitter hands free, you still have to look at the screen.
Did you know that sales of in-vehicle gadgets is expected to surpass $9.3 billion for the last year? There are some gadgets that are aimed at reducing cell phone use or at least making it safer. One such product will shut off your cell phone once your exceed 15 mph. There are gadgets that provide traffic alerts and accident reports using cell phone ring tones.
One FCC member, Meredith Attwell Baker, puts her two smart phones in her purse and locks them in the trunk before driving. Transportation Secretary, Raymond Lahood, puts his Blackberry in the glove compartment to ensure he is not distracted. Mr. Lahood has publicly stated that texting while driving has become an epidemic in America.
During one panel discussion at the Consumer Electronics Show, Peter Appel, the Transportation Department's head of research and technology stated that his agency is researching ways to use technology to make driving safer. There is an application that will make the drivers seat vibrate or rumble and alert the driver to an accident ahead on the road. A couple of software firms have demonstrated technologies that block text messages and incoming calls while the car is being driven.
So what's the answer? Should all cell and internet communication devices be banned while driving? There are states where cell phone usage is illegal. Of course, if the technology is built into the vehicle, how will the troopers and police spot offenders and enforce such laws? Can all such communications be accomplished hands free and if so, does this ensure that the driver is not distracted? Yes, I talk on my cell when I drive sometimes. And I encounter distracted drivers every day who are talking and driving.
What's the answer? What do you think? What's your view on this subject? Should cell use and internet connectivity be outlawed altogether?
If you are a Baby Boomer and haven't joined our community, www.boomeropinion.com, please consider it. It is free and only takes a couple of minutes to sign up. You can share your viewpoint and voice your opinion on the critical issues facing America. And if we recruit enough of you, we can positively impact business and political policies around the country.
Penelope Trunk, the Brazen Careerist, wants employers to view potential hires in a non-traditional way. Penelope has built quite a following over the past decade writing career advice to generation Y. She has written a book (Brazen Careerist, The New Rules for Success), she has a syndicated column and her blog has over 40,000 subscribers. She firmly believes that traditional career path fundamentals are outdated and instructs her Generation Y followers to pursue a different path. She believes that traditional career sites are out of touch with the new web 2.0 reality and are a waste of time for young career minded individuals. Given that the older job seekers have longer resumes and deeper backgrounds, she has come up with an alternative way for Generation Y job seekers present themselves to future employers using Web 2.0 networking.
Since the younger Generation Y workers are less experienced than their older Generation X and Baby Boomer counterparts, they have fewer opportunities to secure jobs or advance their careers using the old paradigm of wisdom and expertise gained from years of past employment. Penelope believes that your value to a company should be based more on your ideas and potential than your background and experience. She also believes that the best way to present your self is through social networking. In the past, a lot of young job seekers have been burned by their own content residing on social networking sites like Myspace, Facebook and Twitter. Inappropriate content was their undoing in most cases.
Before the web came about, Baby Boomers relied on newspapers and personal networking to advance their careers. In the early days of the internet, Generation X used Monster and Linkedin to network and find the job they wanted. In every case, the preceding generations have embraced new technologies if they didn't want to be left behind. Since traditional career sites focus on experience, younger candidates don't fare that well. Generation Y feels more comfortable with conversation based networking, so social networking is more appealing to them as a way to connect with employers. Older careerists had better begin to embrace Web 2.0 if they expect to remain competitive in the job market.
In a recent press release, the Brazen Careerist articulates its vision: "Brazen Careerist is a Generation Y-targeted career site that uses social networking to showcase job seekers' ideas and potential over their background and experience. Brazen Careerist "levels the playing field" for Generation Y by reversing the disadvantage these candidates have faced on other online career sites where experienced Gen Xers and Baby Boomers appear more employable. For recruiters and hiring managers, Brazen Careerist will offer unique deep insight into the critical thinking skills, ideas, knowledge, and peer influence of high performing Generation Y candidates whose potential would not be discoverable from an online resume." You can learn more at www.brazencareerist.com.
So, will the Generation Y kids ultimately beat out the older more seasoned Baby Boomer and Generation X job seekers in securing the best jobs with the best companies? It is way too early to speculate on that, but my advice to the older career minded individuals is this: you better embrace the new technologies and Web 2.0 sites or you will be left out in the cold for sure. If you are not on www.linkedin.com, then get cracking and start networking. If you consider yourself an expert in your field or profession, then start writing a blog and build a following. Most companies are looking for thought leaders and if you can turn a phrase and have some really good ideas about your profession, share them and you will benefit in more ways than you know. You can go to www.wordpress.com and set up a blog for free.
Another major consideration for older job seekers is compensation. More and more companies that have been hit hard by the recession are looking at ways to reduce their budgets and younger, less experienced employees are much less expensive to hire than their older counterparts. So my second piece of advice is to be more flexible when it comes to salary and benefits. Once you demonstrate your value to the company, the compensation will take care of itself. Your potential employer will appreciate your contribution to his bottom line and won't forget you when the economy turns around.
A final note about Penelope Trunk. She was born in 1966, thus making her a member of Generation X and proving that you don't have to be a member of Generation Y to leverage social networking and Web 2.0 for your own financial gain. Clever individuals can achieve significant success regardless of age. Go Penelope!
Got a opinion? We would love to hear your thoughts on this topic. If you are a Baby Boomer, and haven't yet joined my web community, www.boomeropinion.com, please do. It is free and only takes a minute to sign up. You can participate in our polls on major issues facing America and Baby Boomers. You can also join in our discussion forums or even set up your own blog at our site.
A recent article in the November 2009 issue of Fast Company magazine, "Casandra's Revenge", profiles Noreena Hertz, a British economist and author. The Fast Company article begins, "Not long ago, economist Noreena Hertz lived at the lefty margins of her field. But her ‘widely ignored' prediction of the credit crisis and her call for a more evolved form of capitalism have suddenly put her at the center of the Universe."
In her 2001 book, The Silent Takeover, Ms. Hertz warned that unregulated markets, corporate greed and the all powerful financial institutions would seriously impact the plight of ordinary citizens. In her more recent book, The Debt Threat, published in 2004, she wrote, "Is there reason to believe that we are soon going to see more defaults on commercial debt, emblematic of a widespread financial crisis?" She affirmed there would be 5 years before it happened. Obviously, Ms. Hertz is now on the ‘A' list of economists and is courted by major governments and corporations around the world.
The Cambridge economist believes that the globalization of capitalism over the past 50 years has brought about numerous changes to the economic landscape most of which are not in the best interests of the world's citizens. Ms. Hertz believes that laissez-faire capitalism and the surge of corporate power around the world has weakened governments and in some cases left them impotent in terms of regulating these corporations. Ms. Hertz points out that in the past unregulated markets were rewarded for their successes, but not properly penalized for their failures. Does the recent financial crisis demonstrate her theories? Most definitely.
The current wave of corporate globalization is unsustainable environmentally, socially and economically. This has been demonstrated in America when a great many companies believed the best way to improve profitability was to move manufacturing offshore. The impact of this strategy on unemployment and consumer buying power in the U.S. has been quite evident in recent years. Corporations should have some social responsibility, particularly when it relates to the standard of living in their own country. Taking it a step further, the impact on the environment of these practices is felt in the countries where we outsourced that manufacturing. Not to mention, the social ramifications we have inflicted on those countries in the form of child labor and sub standard wages.
Ms. Hertz believes that Co-op Capitalism will replace Gucci (laissez faire) Capitalism. She advocates narrowing the divide between executive and worker compensation, particularly in the banking and investment sectors. Her portrait of this form of capitalism involves flatter management structures, employee participation in company profits, sustainability, social responsibility and smaller compensation differences between executives and regular employees. It should be more like a partnership between the employees, strategic partners, government and the corporation. She points to American companies like those in the billion dollar open source linux sector and biotechnology sectors, where collaboration between industry, government and academic institutions is the norm.
Of course, having worked in the tech sector for almost 30 years, I know that the tech sector companies have flatter management structures, but there is still a large gap between factory workers and executives. I don't really expect to see that change. Too many times, executive pay is based on the good ole boy network that exists between C-level executives and the board members. Social responsibility and sustainability has not been a major consideration for most of these companies in the past, but they should begin considering these factors going forward.
Ms. Hertz makes a good point about the auto industry. She talked about how the major U.S. automakers spent millions of dollars lobbying against the clean air act in the late sixties, while Honda and other Japanese automakers took sustainability and the future into account and spent millions designing and building cleaner and more energy efficient cars. And as Dr. Phil would inquire, "So GM, how's that working for you?"
Sustainability in all things is a good idea. Corporate America has been short sighted for too long. Having worked for public companies at the executive level, I was asked too many times to adhere to strategies that would make us look good in the short term in the eyes of the market analysts, but would obviously be detrimental in the long term to the employees, the environment and/or the company itself. The stock market has made shortsightedness the standard operating strategy in corporate America for too long.
Personally, I believe there needs to be some significant regulation imposed on the American banking and investment sectors. Wasn't that a campaign promise last fall? As long as the administration relies on economic advisors that come from the investment banking community and Wall St., I don't see that happening any time soon. And certainly, sustainability and social responsibility will play important roles in American corporations' overall strategy if they expect to succeed over the long run. Shouldn't the mantra be, "What's good for corporate America, should be good for mainstreet America and Americans?" I am sure a lot of you out there think that Noreena Hertz is a socialist and for that matter, so is anyone else who believes that capitalism should be left to its own devices and not co-opted by altruistic values.
Well then, speak up. If you have an opinion, let us hear it? We would love to hear your thoughts on this topic. If you are a Baby Boomer, and haven't yet joined my web community, www.boomeropinion.com, please do. It is free and only takes a minute to sign up. You can participate in our polls on major issues facing America and Baby Boomers. You can also join in our discussion forums or even set up your own blog at our site.
Mark Zuckerberg and his colleagues at Facebook believe that by openly acknowledging who we are and behaving consistently among all our friends and business associates we will help create a healthier society. Of course, his business depends on this philosophy. In his book, The Facebook Effect, David Kirkpatrick says that Zuckerberg believes, "that if we live in an ‘open and transparent' world, people will be held to the consequences of their actions and be more likely to behave more responsibly".
In a recently released Pew Internet and American Life Project survey of 895 "tech experts" and "highly engaged internet" users, two thirds responded that today's millennials will continue, as they grow older, to "disclose a great deal of personal information" in order to stay connected, and to "take advantage of social, economic and political opportunities." Bottom line is that the younger generation who has grown up with Myspace and Facebook have no qualms about continuing to post personal information on social media about themselves and their activities throughout their lives.
These are the same people who have posted embarrassing photos and text about their exploits and bad behavior. Some of these people have lost out on good jobs and/or acceptance into graduate programs because of these disclosures on their favorite social media platforms. Have they learned their lessons, or do they just dismiss these missteps as part of becoming an adult?
Is this transparency a good thing? Will it help you expand your professional network? Will it help you land that promotion or get that next dream job by virtue of the fact that your personal postings impress your current or future bosses as much as your resume and job experiences? Mark Zuckerberg hopes so. Or will these postings stifle your career advancement and ruin your chances at moving up the ladder?
According to Zuckerberg, "Having two identities for yourself is an example of a lack of integrity". His thoughts on this topic basically point out that "the level of transparency the world has now won't support having two identities for a person". Because of the proliferation of information about individuals on the internet, the possibility of maintaining separate identities on the web are all but impossible. Eventually one's professional image will be overwritten by their personal image regardless of how hard they try to separate one from the other. Zuckerberg believes you only have one identity. Maybe he has a point, but a lot of older users seem apprehensive about combining their professional and personal identities.
One of Zuckerberg's early investors and mentors, Reid Hoffman, the founder of the professional online network Linkedin, has done his best to discourage users from posting personal information on Linkedin. Reid said, "Mark doesn't believe that social and professional lives are distinct". He went on to say, "That's a classic college student view. One of the things you learn as you get older is that you have these different contexts." Of course, Mark developed the original version of Facebook while he was in college at Harvard. And even today, he is barely older than most college students.
A former Facebook programmer Charlie Cheever thinks that Zuckerberg doesn't believe in privacy. Privacy has been, and remains to be a big issue with Facebook and its users. There have been numerous user revolts on this issue. To Facebook's credit, the company has responded to its users and provided better privacy controls on numerous occasions since its inception. Of course, the question still remains, "Should one company, Facebook, have sole control over the personal information of nearly 500 million users?"
What are the pros of combining your professional and personal personas? Exposure, networking, common interests with those you might want to do business with. The cons are exposure, documented misbehavior, negative networking through guilt by association and political stances that might be unattractive to prospective business partners.
Bottom line: if you don't want your personal information to be mixed in with your professional online presence, you should not go on any form of social media or join any online clubs, political groups, or other associations. Google will make your personal info available to anyone who searches on your name. Yes, you can limit what is seen on Facebook, but sooner or later you will be outed by association or your friends. Whenever you post something online, just remember the whole world is watching and reading.
What's your opinion on this topic? Has social media hurt your career or the career of someone you know? Have you missed out on a job because of your Myspace or Facebook postings? Are you active on social media? Do your friends on Facebook tag your wall with photos of your misbehavior or document your outrageous activities?
My web community, www.boomeropinion.com is all about capturing and broadcasting opinions and viewpoints. We provide daily polls, discussion forums, and news about critical issues facing America and Baby Boomers. If you are a Baby Boomer and haven't joined us, please consider it. It is free and only takes a minute to join. Coming soon you will be able to create your own polls, initiate discussions on topics you choose and ask questions of the membership. We also have a Twitter page, http://twitter.com@boomeropinion.
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Mac McKinley's blog will deal with issues facing all Americans, particularly leading edge boomers. I will talk about current political issues, business and technology issues, societal issues, my recreational pursuits, my adventures and my family
